Now…I’ve helped many women look good and feel good in my couture dress design businesses, in making all different clothes types from bridal wear to lingerie to mother of the bride outfits. Making any garment for a woman is a very intimate, personal process. Not only do you have to make the garment and make it beautifully, but you have to address your client’s body shape and also their personal psychology and make that outfit fit them and suit them aswell as the client loving what she is wearing. I have learnt so much in the last 20 years about dressing well, grooming and clothes psychology. I haven’t learnt this by reading a fashion magazine and deciding I wanted to be a stylist, I’ve learnt it one garment at a time, one client at a time, making beautiful clothes for amazing women like yourself, with unique bodies, unique needs and unique self images. I have enabled them to look better and feel really great in what they are wearing and it is this expertise that I am now making available through this free course.
But when I first started out, I wasn’t where I am now. When I was younger I was very curvy, I still am curvy, but in my twenties the difference between my waist and my hips was so great, it was at least 3 sizes different. Consequently, even though I wasn’t overweight, I found it really hard to buy clothes in the shops, even though I absolutely loved clothes and shopping, because one particular size never did fit all of me. I’ve already said that I didn’t have a pair of jeans until well into my twenties, when Levi’s started making more womanly shaped jeans rather than the straight up and down 501s. I found this very alienating because at that stage in my life I wanted to join in, I wanted to be the same, to feel like I belonged.
Now I’m in a different place – over the years my body has evened up, I exercise, I eat well. I’m still curvy and it’s still a struggle to find clothes in the shops that fit well, but now I know what suits me and I know who I am.
And it all started with understanding that I was never going to look like anyone else, that my personal style is different to a lot of people and that by being myself, by being different, I fit in better. And that applies to you too. The goal of this short series is not to conform you to some stereotype capsule wardrobe or convenient uniform, it’s to talk about who you are, why you wear what you wear, what you have in your wardrobe that reflects you, your unique identity. Then we will be working out a system for you to implement that on a daily basis so that you don’t need to spend unnecessary brain power working out what to wear each day. That task will already be done, in advance, by you.
Sarah’s independent streak manifests itself both personally and professionally. Never one to be told what to do or what to wear or how to conform Sarah thinks independently about how women want to dress. “I’m not particularly affected by fashion in how I think”, says Sarah, “I’m more interested in what would be great to wear and how women can look beautiful and mature and confident without having to subscribe to a particular code of dress”.
Herself a mother to two children, Sarah’s vision is practical. “I am in and out of the car, the house and the supermarket all day!” If I’m not unloading the car, I’m reloading it, and if I’m not working, I’m in the kitchen. My life is diary driven and I long for unscripted time, I know what it’s like to pack it all in. However, as Oscar Wilde said, “We are all of us in the gutter but some of us are looking at the stars” and just because we have a full on, manic day, doesn’t mean that we can’t look amazing while we are doing it. And it’s easier than you think. Let me show you how….”