About reDRESS

reDRESS logo

ReDRESS is an online membership site for women helping you to transform your personal style, reconnect with who you are and live this out successfully in your life

Our primary aim is to help you look and feel your best, to help you find your own style and to guide you to your own unique Zone of Peace, where the outer you and the inner you meet. We want the person you are on the inside to match the person you look like on the outside. But first you need to know who that person is.  And you need to know what you want to wear and how you want your own unique style to be. This is what reDRESS will help you achieve.


ReDRESS is home to making changes to your personal style that will have a lasting effect on your life and how you live it.

Are you, or have you:


Too busy

So busy ‘getting it all done’ that you have no time to carve out for yourself. And even if you did you wouldn’t know where to go or what to do?

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Struggling with balance

Struggling to strike the balance between home and work?  Juggling so many balls you don’t have time to think about “being”, only “doing”?

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Lost your way

Women who have just lost their way.  Bumbled along the path for years; just woken up and need some help because they want to live life intentionally and need a plan.

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Feeling like a fraud

Struggling with feeling like a fraud and imposter syndrome. You’ve had a promotion at work, your new you needs to step into the world but you are unsure of yourself.  You are doing the work of ‘future you’ but you are not being ‘future you’. There is a gap between what you are doing and how you perceive yourself doing it.

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Struggling to self care

You recognise that self care is important but fail to maintain consistency in looking after yourself.

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Undergoing a lifechange

You are undergoing a life change – starting a new career, divorce, children leaving home, just had a baby, and are unconfident and charting new territory.

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Aiming for a promotion

You are looking to be promoted, to take your business to the next level, to step into the unknown and take a risk.  If you were an athlete planning on winning a race or a big competition you wouldn’t turn up in your old tracksuit bottoms would you?  Same with your work clothes. They matter, they make a difference.  If you are looking to take a big step, get the clothes you need to make that change.

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In a senior position at work

It can be lonely near the top. Women in very senior positions want the right look for their role.  They are ready and able to step into it, but need another ‘eye’ to help them, give them advice as to what to wear, what suits them.

We know and we understand.  Through Sarah’s work as a dress designer she has seen women face all these challenges, and more.

This is what we know:

Dressing well won’t solve all your problems.

But it will give you authority over your own life.

And when you take control over your own life

you can change it and you can really live it.

Help from reDRESS

How can reDRESS help you?

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We have many articles on what to wear and how to wear it, plus styling tips, all on the website.

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You can sign up for our newsletter any time. Get your weekly top tips, styling advice and encouragement straight into your inbox.

Learn more >

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struggling with ‘fraud’.  You’ve had a promotion at work, Your new you needs to step into the world but you are unsure of yourself.  You are doing the work of ‘future you’ but you are not being ‘future you’. There is a gap between what you are doing and how you perceive yourself doing it.

Learn more >

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Wardrbobe journalling

women in very senior positions who want the right look for their role.  They are ready and able to step into it, but need another ‘eye’ to help them.

Learn more >

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Lose 5, diarise, organise

Would you like to lose 5 lbs, give your wardrobe a makeover and plan what you are going to wear throughout the holiday season? Get organised in advance of all the mayhem to come and join our short course in November each year. You’ll want to do it every year, once you have completed it once!

Learn more >

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Membership to reDRESS

Join us in reDRESS.  Personal help, support and classes to take you through all the steps you need to create a beautiful wardrobe, transform your style, and rediscover your identity.

Learn more >

Me August 2021

About Sarah

Hello my name is Sarah and welcome to reDRESS.  I am the founder of both Working Frocks and of reDRESS, the membership club for women to help you transform your personal style, reconnect in with your identity, take pride in how you look and live your best life, being fully you.

I have always designed clothes.  When I was little I made dolls clothes and as I grew older I made myself clothes.  I remember making my first skirt and trying to work out how trousers are made when I was around 10 years old.

After I left university I started working for myself firstly making couture garments – one-off outfits specifically made to the measurements of one woman.  I then started a bridalwear company also making couture wedding gowns for brides. It was an amazing time. I learned how to dress women, from creating sketches of the garments, to making the dresses, fitting them and ensuring that they were entirely happy. It was a unique experience of learning how to make clothes for women of all sizes and shapes.

I then began my current business Working Frocks with the aim of dressing women in the workforce in a unique and stylish way.  I want to avoid the “identikit” corporate women look and give women an alternative style that is still professional but a little bit more creative than traditional workwear.  I could see that women had so many functions to perform and that something about corporate dressing not only took away the heart and soul of women, but didn’t acutally support them in their working day.  If you are dropping children off at school, going to work, popping into the supermaket in the evening and cooking supper as many of us are, then why would you want to do that in a constricting jacket, tight skirt and shoes that hurt your feet?

Alongside this realisation that women were not being best served in the market place was a desire to help women look and feel their best.  I had so many conversations with women who basically all said the same thing as one of my clients, Catherine,

“It’s amazing what you can achieve when you throw a little time and money at yourself”.

Here was the issue. Women were coming to me to have their clothes made and then were amazed at how they felt and at the transformation within themselves that came with wearing an outfit they loved. But then there was nowhere for them to go after that.  They had a “one-time” experience of looking and feeling amazing that ended the moment they walked away with their beautiful outfit.

That was when I started creating online wardrobe styling courses to help women look and feel amazing every day. 

And then one day I realised that if I created an ongoing place for women to come, a membership area, then on a daily, weekly, monthly basis I can encourage and support and guide women to look and feel amazing every day.  I know from my work how transformative wearing the right clothes and feeling great in them can be, which makes me passionate about being able to help you create it for yourself.

Many women feel that style is something you’re born with and if you’ve got it, you’ve got it, and if you haven’t then you just have to put up with not looking great and feeling slightly ashamed about yourself forever.  But that’s just not true.  Style can be learnt.  And I can show you how. So that you can look like you. The real you. The you that might have been buried many years ago but is waiting there for you to come and rediscover.

One of the reasons I started to make clothes for myself was also because as a teenager and young adult, I didn’t fit into standard dress sizes in the shops.  My waist was tiny and my hips very rounded and so it made buying clothes so hard.  Either clothes fitting on the waist but were too tight on the hips, or they fitted on the hips and I had about 6 spare inches of fabric flapping round the waist.

It was very alienating for me because whilst all my friends were wearing jeans and a tee shirt and lovely fun clothes, I had to wear what I could find that suited me, that I could fit into and quite often those clothes made me look older.  I wanted to be that young woman having a great time and look amazing, but instead I felt like a frumpy older woman. And it made me feel like somehow I wasn’t worthy of looking good. And it alienated me from the experiences that other women my age were having.

When I started to make clothes for myself my life started to change.  I still have the first pair of proper trousers I made when I had been to fashion college to learn how to make clothes patterns.  They fitted on the waist, and on the hips, they were designed for my shape.  And I felt so liberated!

I understand how it feels to be trapped in your own body, and how your brain will come up with all sorts of ‘reasons’ why you are less deserving than other human beings to live an amazing life.

Even now my hips are disproportionate to my waist.  It makes me smile when other women say, “Oh I love what you’re wearing, but with a figure like yours you can wear anything”.  That’s so funny because I think I have quite a hard figure to dress, but I’ve learnt to make the best of it. I do buy clothes in the shops now and I know how to look for things that suit me, and that make me feel like me.  Once I realised that it was ok to be me and to not hide or think I was less worthy my life changed for the better.

Most of you won’t make your own clothes and that’s fine.  It’s not the making of the clothes that will change your life.  It’s knowing who you are and being that woman intentionally that will change your life. What you wear is fundamental to you looking and feeling your best.  And it doesn’t have to be fussy or overly complicated.  It just has to be you.

Wherever you are and whatever your life situation, if you have arrived at this page, it’s probably because you would like to transform your style, be organised in how you arrange your clothes and be in touch with who you really are.

The great news is you have come to exactly the right place.

Are you ready to transform your personal style, rediscover your identity and feel and look better than you ever have? 

At reDRESS we will take you step by step with:

A plan to follow to uplevel your style

Membership modules on how to reconnect with the real you

Strategic advice on how to dress with authority

A guided wardrobe detox where you transform your wardrobe from neglected, overflowing and boring into the head office for brand you!

And much more…. you will also get a road map to follow that will give you a clear path to take.