Creating community: Why reDRESS

For a long while I thought about creating a community, club, group, not sure what I would call it, for women. It would be a place for women to come and feel well and restored.

It would not be a place to recover from physical illness. Rather it would be a place to become mentally whole. A place to be rid of self-limiting and self-berating beliefs that we feel about ourselves. It would be a place to restore ourselves back to a time and place where we thought we were invincible, where we could achieve anything, where success was ours for the taking.

That place still exists. It runs deep within us. The water still flows. Somehow a long upwards staircase took us away from the deep well of running water. The source of ourselves. One day we found ourselves in an arid land, a place where the heat is intense, where there is no shade. We are overwhelmed with burden and we don’t know where to go to relieve ourself of this burden.

We blame ourselves for finding ourselves in this situation and heap self-condemnation onto burden.

We try and find escape routes from our burden: smoking, drinking, overeating, all the body things that feel so good in the moment but actually don’t help at all. And, in addition, we acquire addictive habits that are hard to break.

The club that I was going to create was to help women return to wholeness. To remove the barnacles and wounds that we inflict on ourselves and return to that lightness and joy that once was ours.

At the same time I have a love for clothes that is not described in terms of fashion. It is not about fashion. It is about how beautiful, strong, empowered and unique we feel when we wear clothes that we love. It is about how much better we feel when we are wearing clothes which mirror how we feel on the inside, in our interior world. It is about the relationship between the inner you and the outer you. In fact I call this the Zone of Peace. It is where the inner you meets the outer you. And I used my wardrobe styling advice to talk about this.

So, I have these two passions and they existed independently in my mind. Until one day, I had a thought baby. A thought baby is where two independent ideas come together and create something new, something which hasn’t been created yet.

And this is how the idea for reDRESS was born. And this is what makes reDRESS unique, the fusion of these two concepts: The wardrobe styling aspect where I offer advice and styling tips for looking your best every day; and the idea of a club to help women return to a wellness state of hope, anticipation and excitement.

So this is the story of how I thought up reDRESS. It’s an online community for women to address all your personal style issues: From totally transforming your personal style, to losing a few pounds, taking care of your body or just tweeking your personal style and finding your own unique zone of peace. And also to work on your mind, your thoughts and beliefs to help you return to that deep flowing river, that source of all you are.

Why not come on the journey with reDRESS? Doors open soon, so get on the waiting list and be the first fo find out when you can join. We guide you through all the steps you need to take each month with tutorials, videos and live sessions. Just think where you could be in a year’s time if you let go of all that hinders you and return to your real, whole, original self.

I look forward to seeing you in reDRESS.

Have a great day

Box to click to find out more about reDRESS


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