What shall I wear today? Getting dressed for the day can be as daunting as it can be a pleasure. Sarah Banks, Working Frocks’ founder, understands the balance between appearance and comfort and has brought the two together in Working Frocks.  Sarah’s desire to design ready to wear daywear is a progression of her many years spent making one-off couture dresses and suits. learning how hem length, sleeve length, fit and proportion make such a vital difference to how a woman looks and how she feels.

“Getting dressed is about confidence and freedom”, says Sarah, “and my dresses will give you both”.

Sarah’s independent streak manifests itself both personally and professionally. Never one to be told what to do or what to wear or how to conform Sarah thinks independently about how women want to dress.  “I’m not particularly affected by fashion in how I think”, says Sarah, “I’m more interested in what would be great to wear and how women can look beautiful and mature and confident without having to subscribe to a particular code of dress”.

Herself a mother to two children keeps Sarah’s vision practical.  “I am in and out of the car, the house and the supermarket all day!”  If I’m not unloading the car, I’m reloading it, and if I’m not working, I’m in the kitchen.  My life is diary driven but I long for unscripted time, I know what it’s like to pack it all in. However, as Oscar Wilde said, “We are all of us in the gutter but some of us are looking at the stars” and just because we have a full on, manic day, doesn’t mean that we can’t look amazing while we are doing it.  And it’s easier than you think.  Let me show you how….”